One can expect a great upshot when two experts in their domain come together and share their expertise. Lately, two Japanese biggest brands Sony and Honda have announced that they are collaborating to manufacture world-class electric vehicles. The announcement comes months after Sony revealed its concept of an electric car. The companies said in a joint statement that the partnership will be a strategic alliance that aims to create a new era of mobility and mobility service services. The joint venture will be formed in 2022 and the first cars are expected to arrive in 2025.
How this joint venture will work?
Under the new partnership, Honda will contribute with its mobility development facility, vehicle body manufacturing technology and cell service management. Sony, on the other hand, will lend its expertise in the development of imaging, sensing, telecommunication, network and entertainment technologies.
The sales of the first EV model of the new company are expected to start in 2025. The SONY will layout the plan, design, and roadmap of development and sale of EVs but will not operate the manufacturing facility. For this, Honda will manufacture the first EV model at its vehicle manufacturing plant. In addition, Sony will create a mobility service platform.
What do companies say?
At this event, CEO of Honda Motor Co. Ltd., Toshihiro Mibe said,
“The New Company will aim to stand at the forefront of innovation, evolution, and expansion of mobility around the world, by taking a broad and ambitious approach to creating value that exceeds the expectations and imagination of customers.”
Kenichiro Yoshida, CEO of Sony Group Corporation said,
“make the mobility space an emotional one and contribute to the evolution of mobility centred around safety, entertainment and adaptability.”
Sony showcased concept vehicles at CES
Sony entered the EV development rally at CES 2020. Sony unveiled an electric concept car called the Vision-S and followed it up with the Vision-S02 at CES 2022. At that time Sony had announced plans to establish an operating company named Sony Mobility by the spring of 2022.